3 Types of Graphic Design

3 types of graphic design

Graphic design uses visual composition to solve problems and communicate ideas through typography, imagery, colour and form. There is no way to do this, and that is why there are so many types of graphic design, each with its own field of expertise.

Although they often overlap, each type of graphic design requires specific skills and design techniques. Many designers specialize in the same category. Others focus on a related, similar set. But because the industry is constantly evolving, designers need to be adaptable and lifelong learners to change or incorporate customization into their careers.

Whether you are an aspiring designer or hire design services for your business, understanding the eight types of graphic design will help you find the right job skills.

Visual recognition graphic design

A brand is a relationship between a business or organization and its audience. Brand identity is how the organization conveys its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly what it is: the visual elements of brand identity that acts as the face of a brand to communicate these incredible features through images, shapes and colours.

Marketing and advertising graphic design

When most people think of graphic design, they think of designs designed for marketing and advertising.

Companies rely on successful marketing efforts to engage their target audience in the decision-making process. Great marketing is based on the desires, needs, awareness and satisfaction of the people they have about a product, service or brand. Because people will always find visual content more appealing, graphic design helps organizations promote and communicate more efficiently.

Marketing strategies Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategy. They can work at home or in a creative team or alone. Designers can specialize in a specific type of media (eg car wraps or magazine ads) or create a wide range of collateral for print, digital and beyond. While traditionally print-centric, such designs incorporate more and more digital assets, especially for content marketing and use in digital advertising.

User interface graphic design

User interface (UI) is how the user interacts with a device or application. UI design is an interface design process to provide an easy-to-use and user-friendly experience.

The UI includes everything the user interacts with – the screen, keyboard and mouse but in the context of graphic design, UI design focuses on the user’s visual experience and the design of screen graphic elements such as buttons, menus, micro. There is interest, and more. It is the job of the UI designer to balance the aesthetic appeal with technical functionality.
UI designers specialize in desktop apps, mobile apps, web apps and games. They work with UX (user experience) designers (who determine how the app works) and UI developers (who write the code to make it work).

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