School Flyer Creative Templates 2021

School Flyer Creative Templates 2021

Your Complete Design Template is Here

School Flyer Creative Templates 2021
ADVANTAGES OF BROCHURES FOR SCHOOLS AND COLLEGES

It’s understandable to wonder whether using flyers, leaflets, and brochures is still an effective marketing tool for schools, colleges, and universities. Think about it, when you’re on a train in the morning, you might see only a handful of people taking in information from a physical newspaper, while the majority will be soaking up the same news from mobile phones or tablets.

But this just means that, if executed properly, printed brochures are wholly more engrossing and therefore effective.

Here are the 3 advantages and 3 (possible) disadvantages in a little more detail.

School Flyer Creative Templates 2021

ADVANTAGES:

Convenient

Brochures can fit just about anywhere, from pockets and handbags, to taking pride of place on one’s coffee table at home.

Schools and colleges can also opt to place their brochures inside of local newspapers and magazines to reach a wider audience where they’re guaranteed to reach homes for parents to read through, rather than relying on students to make sure they give them to their parents.

Brochures allow people to glance at the content and the information schools and colleges provide can immediately grab attention, even if they’re skimming through it.

Obviously, you want more new students at your institution, and the convenience of brochures allows parents to pass them on easily to others who might be interested as well or those who could lack the same information.

School Flyer Creative Templates 2021

In comparison, you probably won’t see parents exchanging emails about brochures they’ve downloaded online; chances are, they’ll be passing over physical copies as they’re really handy.

Front Side Template

School Flyer Creative Templates 2021

Reaching Your Target Audience

You only want to target parents and children and produce brochures with this target audience in mind. When it comes to choosing schools and colleges, parents take a hands-on approach as they want to ensure their children have the best future possible and, if they’re impressed by your brochure and the content, then they’ll take action.

School Flyer Creative Templates 2021

This action can include things like reading through the brochures and attending taster days and open evenings, where they too can catch a glimpse of what schools and colleges have to offer, rather than throwing their children in at the deep end to fend for themselves.

School Flyer Creative Templates 2021

Researching on the internet does help to an extent, but the information they want will be better conveyed through brochures that are straight to the point, as parents won’t have time to navigate through endless pages to get to the destination while switching up the folding techniques of a brochure is also a good way to grab attention and stand out from other schools and colleges.

Back Side Template

School Flyer Creative Templates 2021

Cost-Effective

While printing out thousands of brochures and leaflets sounds like it could be an expensive process, that’s not necessarily the case.

Using brochures can be cost-effective for schools and colleges, because it’s likely you already have the skills to design and write them in-house. Speak to your Arts, Design and English or Media faculty specialists.

School Flyer Creative Templates 2021

Once the design has been finalised, schools and colleges can use specialist printing techniques, which allows you to print high-quality brochures in large batches – the larger the batch, the smaller the price when it comes to litho or offset printing.

School Flyer Creative Templates 2021

You can even take the cost one step further and think about the price of distribution, as brochures can be delivered by hand at events that schools and colleges are hosting, while they can be directly handed to students before they go home so they don’t lose them. Alternatively, a personalised mail shot is also an option.

School Flyer Creative Templates 2021

There may also be families who live close by and brochures can be posted through their letterboxes, so the cost is minimal.

Remember To Choose The Right Print Technique

Creating a brochure doesn’t need to be a tricky process, as you can easily find the right printer to do an amazing job of printing high-quality products – and quickly. We’ve come up with an easy guide which highlights all of the different types of printing, and what they’re best used for.

School Flyer Creative Templates 2021

With this in hand, you’ll be able to choose the right print style and method which means your brochures are the ones which make it home to the parent’s coffee table. And then your impressive content within can do the selling for you and drive up enrollment numbers.

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